What is the SEO in marketing?
top seo company
SEO isn’t just a marketing buzzword, it contains a group of strategies, which helps to raise rankings and drive traffic towards your website. Business owners who optimize their SEO can immediately connect with clients, customers who are in search of nearby goods and services. The location could be anywhere Chennai, New Delhi or New York. If a company is located in Chennai and looking for clients within the city, they must employ SEO expert who can drag businesses from the Chennai. Companies such as SPY MONK, a leading SEO Company that specializes in the area, possesses thorough knowledge and possesses the insights from having been working in the same industry for many years can offer your business the attention and efforts it actually needs.
It’s a perfect can’t-miss opportunity for anyone – unless, of course, the business owner is sitting on the sidelines and not investing in SEO.
What is SEO and how it works?
SEO means Search engine optimization. It is the process of optimizing your website to maximize organic traffic from search engines like Google, YouTube, Bing, and Yahoo. SEO traffic is more likely to convert than other sources, as they have the best conversion rates for most websites in Chennai. By locating your business on search engines, you are positioning yourself to win more conversions.
What is the job of SEO Company?
SEO expert assesses, analyzes, reviews and implements the much needed changes to websites so they are optimized for search engines. This results in maximizing the traffic to a website by improving page rank within search engines.
Top SEO Experts
Can SEO marketing influences purchase or sale decisions?
Yes. People trust the internet and search engines. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 40% of search engine clicks are on the first organic listing. SEO companies through the country employ several techniques which significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influence the purchasing decisions of those on the web.
Is SEO suitable for smaller businesses?
Sure ! SEO can give smaller businesses an edge on larger companies. If you run a small business, you will always find it, tough to outspend larger competitors in AdWords or any kind of advertisement. However, an effective SEO strategy is the only economical way to gain higher rankings. While larger companies rely on big budget advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.
Why SEO is the most cost effective strategy?
SEO is not just affordable and adaptable to all kinds of business; it is cost-effective tool, which is customizable to your business needs and budget. More than 75 % of marketing expert rate SEO as excellent medium in terms of Return-on-Investment. SEO is one of the most cheap and affordable tools for online marketing and yields consistent and effective results. Keyword analysis, link-building and other SEO techniques are not implemented on a one-size-fits-all approach. A SEO strategist conducts a thorough research about the needs to be done on your target audience to know the right about of strategy designed and implemented.
How SEO can attain long term goals ?
SEO is a long-term strategy which could take few months to see optimal rankings. However, just as it takes time to move up the rankings, it also takes time to move down the rankings. Once you are placed in top positions, the right strategy allows you rarely move down. But the change or move down is possible only due to the rising SEO competition or changes in the Google algorithm
SEO offers Unmatched Insight into Your Customers
The right kind of SEO strategies generates valuable traffic. Google Analytics tracks this traffic. The data and metrics in the Google Analytics are valuable because they give you insight into your customers’ behaviors like how they search, how they browse, the language they employ, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. Such an extremely valuable because it can help you make more proper and informed decisions regarding your business and its strategies, both online and offline.
SEO Vs Google Adwords
The answer greatly varies and depends on the nature, volume and size of your business. SEO methodology employs certain techniques that are meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. Adwords employs paid advertising wherein website owners will pay a search engine like Google to place their website at the top of the search results. Adwords makes use of a pay-per-click type of system wherein you will have to pay every time a person clicks on your ad.
Let’s compare them
Adwords is quicker than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic while with SEO you need a lot more time (especially for new websites) to get good rankings and traffic.
With Adwords is easier to calculate the ROI while with SEO is more difficult because there are a lot more factors that play a role and not just ad spending and revenue.
SEO may be less costly than Adwords. Besides, SEO and good back linking aren’t instant like paid advertising, but it keeps working long after the money is spent.
When you stop your adwords campaigns, traffic also stops but once you start getting organic traffic with SEO, this will continue long term.
When it comes to speed, definitely Adwords would be the better choice. Unlike SEO, wherein it would take some time to see your website through organic search results. But Adwords leads almost right away because they can target your chosen demographic.
Which is the best to use, SEO or Adwords?
Ultimately, it’s up to you to choose which option is best for your business, but it's worth considering that both SEO and Adwords can help in different ways. Some experts claim that one must follow both. Many SEO experts advise to employ Adwords to start getting traffic and in parallel work on SEO, content marketing plan and social media campaigns so that get organic traffic and visits from social media networks.
Unlock the potential of SEO and Info graphics
Why ignore popular medium to spread awareness and information ?
Infographics are still one of the most effective methods of link building It can create and generate huge number of backlinks as compared to other link building methods on the internet. In the recent years, infographics has become more compelling form tool. It has become an important digital marketing device for online businesses and digital marketers. Internet experts have observed a constantly growing interest of online users in infographics as an important piece of information. The key reason behind the growing popularity of infographics is the reason why people are more interested in the content with visual content as compared to a plain piece of information.
Website SEO Reports
We consider that updating our Clients about the improvement of their websites is as significant as optimizing the sites for good rankings and better keyword improvements in Search Engines.
We send statistical reports to our clients to keep them updated about the improvement made in their sites.
Our SEO reports are sent on a weekly and monthly basis which includes Client Keyword analysis report; Search Engine Webmaster tools Updates and further improvements in the website.